With the objective of a correct interpretation of the meaning of the basic terminology used in this manual, following you will find a list of the terms that have been used and their definition.

SYMBOL

This is the graphic form that acts as the emblem and visually must be sufficient to recognise the Association.

LOGOTYPE

This is represented with a specific type of lettering that identifies our Association.

CORPORATE IDENTIFIER

This is the combination of Symbol and Logotype. It is the main element of the visual identity of the Association.

CORPORATE COLOUR

Cromatic factors that intensify the perception of the different elements.

CORPORATE IDENTITY

This is the result of all the experiences, beliefs, feelings and impressions of our Association which are perceived by both members and the public.

CORPORATE IDENTITY MANUAL

A Document that defines the rules of the Visual Identity System that must be applied on all the communication aids.